Reimagining Edmonton
We co-create and share images that capture a dimension of Edmonton's multifaceted identity each year.
The images were inspired and refined by discussions with the public, local Elders, and Knowledge Keepers.
Intellectual Property & Shared Usage
The Edmonton River "e" logo is a registered trademark (® CIPO No. 1 700 770). The visual identity system, annual "Face of Edmonton" artworks, and wordmarks are trademarks (™) and copyrighted works (©) of 2059721 Alberta Ltd. (operating as Edmonton River).
Public & Non-Commercial Use: High-resolution design files below are shared freely with the public under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND 4.0). You are welcome to share and display these images to celebrate Edmonton, provided they remain unedited, non-commercial, and attributed to Edmonton River.
Commercial & Partner Licensing: Using these registered trademarks, logos, or crests on commercial products, corporate media, or event merchandise requires a formal Partner Licensing Agreement. Contact us for commercial licensing inquiries.
Indigenous Cultural Protection: Elements containing sacred teachings, Cree syllabics, and collaborative artwork created with Elders and Knowledge Keepers remain protected under respected cultural protocols and Canadian IP laws. All downloads are subject to our full Terms & Conditions.
2026 Face of Edmonton: Bison
The Bison once roamed here in the millions and represents the ambitions and resilience of the Edmonton region.
The bison body says "YEG" and contains its Cree name. A magpie rides above as they look forward into the future.
2025 Face of Edmonton: Magpie
The magpie mates for life and is known as a healer, its black and white colours mirroring the duality of nature.
It is depicted with its wings outstretched as it turns to the sun, and is now the Edmonton City Bird.
2024 Face of Edmonton: Beaver
The river outlines a beaver body, which is encircled by a willow bough, which is used to form Sweat Lodges.
The leaves reflect the Sacred Teachings of Love, Respect, Honesty, Wisdom, Courage, Humility, and Truth.
A beaver's backbone is formed of the syllabics ᐊᒥᐢᑲᐧᒋᕀᐋᐧᐢᑲᐦᐃᑲᐣ, which is Cree for Beaver Hills House.
This is the traditional name for this area, and leads to the ear, eye, nostrils and incisors.
Four sets of three digits extending from the limbs, which are positioned on an arch representing a beaver hill.
The word Edmonton is written on the beaver tail and curls under the body with the first leaf bridging the two worlds.
The Edmonton 'e"
The North Saskatchewan River transects the “e” and formed a verdant valley as the glaciers receded.
This gave Indigenous Peoples an ancestral route for millennia and remains a gathering place for all.
As perceived by Lewis Cardinal, the open e is also an incomplete circle that invites others to be a "part of it".
This reflects the teaching "There's always room for you in the circle" or "You're welcome here, there's room".
Co-creation of imagery for everyone
You are invited to submit a design, subscribe below for news and vote for your favorite design.
Earlier Face of Edmonton Designs
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Edmonton Canada
Edmonton River logo ® CIPO 1 700 770. Downloads are subject to Edmonton River Terms of Use.
Commercial reproduction without a license is prohibited.
Looking to feature the Edmonton River crest on commercial products, corporate media, or festival merchandise?
Commercial use falls outside our non-commercial Creative Commons license and requires a formal Partner Licensing Agreement.
Contact us to discuss a license and brand guidelines.
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